Thursday, September 30, 2010

Week 6 - Post 2: Advertising on the Internet

Advertising on the internet has become more annoying than commercials on television. Even when you watch videos online, you are forced to watch a commercial before it starts. Not to mention, there are numerous ads on the sidebar of popular websites. For instance, I visited three different websites recently and saw ads for credit cards, new cars, and two different car insurance companies. The ad that I decided to investigate was for Progressive Auto Insurance. The ad reads across the top, “Progressive offers lots of discounts. See how you could save hundreds.” Next to this there is a button to push that states, “Get you free quote.” Upon clicking on the ad and providing your zip code, you are transferred to a different page that requests your personal contact information. Naturally, this would result in an unsuspecting person receiving piles of junk mail trying to get them to sign up for their insurance in the future. While they try to make these ads look friendly, they really just want people to sign up for their service. Most people will not “save hundreds” by switching from their old insurance company. If the prices were so incredibly low, they would be shown without requiring people to enter in personal information to try and hook them later after they have already closed the website window.

2 comments:

  1. Man I hate those advertisement too!
    It is really deceiving when you have this ad screaming " Congratulation, you won!"...No i did not >.<. It seems that the more I see ads on the internet the less I'll believe they are true. So many ads are scams and i don't even want to look at them. The Progressive ad that you used sounds like a trap. At first the viewer gets interested in the offer, then once the viewer clicks on the ad it brings him/her to a web page where they have to fill out their personal information. Where is this information going to? Maybe it is a false ad and someone will hack the personal information? Other ads like the ones that offers you money are often a door for viruses. That is why I ignore all ads.

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  2. Internet ads have become a nuisance for as long as I remember. As mentioned above, the ones that yell at you are the worse. The unsuspecting may be fooled, but it's been around so much that I don't think much of it. The example you provided seems like a scam already. I think it's interesting how this generation has learned to discredit ads on the internet right away. But people are still clicking it, because they're still getting money to fuel their ads. Most people have figured out that these ads can lead to viruses or mass spamming in your email inbox.

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